Graham Willcock is a member of the Institute of Directors, the Ethics Institute of SA and is a Chartered Marketer CM (SA).  

With a reputation for principle-based leadership and an Honours in Marketing, the past 20 years in the fast-paced, cut-throat world of publishing and media come to life in a manner that leaves an audience challenged to make the world a better place – starting with themselves; it also addresses how they view their boss, their colleagues and the world in which they live.

Graham is currently reading towards an MA (Applied Ethics) at the University of the Witwatersrand and his research interest is the development of the corporate conscience and the link between ethics and sustainable competitive advantage.

Also, as the MD of a Media Marketing company, he has the facts behind the theories that abound around the use of 'new media'.