Engineer by qualification. Entrepreneur by passion. Googler by Spirit.
His diverse interests include disruptive innovation, strategic thinking, understanding Gen Y and corporate culture. He is CEO of an organisation which helps business and government understand the value of creating a performance culture to drive bottom line results and reduce staff attrition. He is also a much-requested corporate speaker and a regular university guest speaker on entrepreneurship and innovation.
- 2 Masters degrees in Engineering (MSc) and Business (MBA)
- 2 Provisional patents
- 4 Companies started, including a non profit in Silicon Valley
- 1,000 entrepreneurs helped
- 50,000 Websites in one year, one every 10 minutes
These are some of the numbers that highlight a short but sparkling career for Craig.
After starting his first company at 22, he realised the need to have innovative thinkers who can bridge the divide between engineering and business. In addition to the companies he started, he has also worked with the Department of Science and Technology, Allan Grey and Deloitte. The culmination of his “corporate” career was as Head of Small Business Marketing for Google South Africa, where among his achievements was the initiation of the South African business, “Woza Online” which helped South African small business create over 50,000 free websites – the equivalent of one every 10 minutes.
During his MBA at Babson – the global leader in entrepreneurial education – he was elected the first non-American class president. This was a testament to his leadership abilities. He was also selected as an AshokaU changemaker, driving the importance of global social entrepreneurship, and was instrumental in the formation of a business incubator.
As one of South Africa’s leading youth he was recognised as a World Economic Global Shaper, Mail and Guardian top 200 under 35, Destiny Man Top 40 Under 40, Levi’s Pioneer Nations Top 40 youth. He has also been profiled on local television as a business judge.