Pierre du Plessis

Based in Cape Town, Pierre is a strategist and author specialising in decision making under uncertainty. For more than two decades he has advised founders and senior executives on navigating complexity, drawing on systems thinking, behavioural research and direct commercial experience. His work examines how organisations respond to risk, ambiguity and accelerating technological change. He is the author of several books, including Train Naked, and his recent keynote, Analogue Advantage, challenges leaders to rethink automation as a source of differentiation. He argues that tangible experiences and considered strategy now create durable competitive advantage. Efficiency alone no longer ensures sustained relevance.