Before “Good Things Guy” – the online good news site was born, Brent Lindeque came up with the ‘RAK‘ (Random Acts of Kindness) initiative which was all about giving back and helping those in need. What started as a simple idea to try and better one person’s day, turned into a global event supported and endorsed by millions of people.
It all started when Brent Lindeque, a young South African, turned the reckless drinking game Neknominations on its head – by using his nomination to instead perform a random act of kindness. By giving a homeless man a R20 meal, and using the power of social media to “pay-it-forward”, his nomination went viral and to date has featured in South Africa on “Carte Blanche”, “Expresso”, 5Fm, eNCA, News24, Radio702 and internationally on Mashable, Huffington Post, CNN, BBC, Sky News, Oprah and even on the Ellen DeGeneres Show to name a few.
Lindeque saw himself becoming a “LeadSA Hero”, was selected as one of Africa’s most promising Entrepreneurs and also chosen as one of the prestigious Mail & Guardian Top 200 Young South Africans.
More importantly, his small act of kindness spawned hundreds and thousands of similar videos, reaching and physically improving millions of lives and in addition creating 3 dedicated feeding schemes in Canada, the USA and Ireland that are still running to this day.