André de Wet

In 2010 and after nearly a decade of living in London, and a few years growing Fintech businesses in Asia, Andre returned to SA. From 2011, he grew the website and mobile app., PriceCheck, to be one of the top e-commerce websites in Africa. Under Andre’s leadership as CEO, the PriceCheck App was voted ‘The Best Mobile App Internationally’, beating 150 000 other entrants from across the world. In South Africa, the app went on to be voted the MTN ‘Business App of The Year’ and had more than a million downloads in its first year. In December 2015, PriceCheck was selected as one of South Africa’s ‘Top 25 Companies To Work For’ by Fast Company Magazine. After 4 years at the helm, Andre exited the venture and set his sights on new undertakings.

In 2016 Andre was appointed as Head of Africa for iflix, the largest OTT streaming service in emerging markets. He went on to grow the company across Africa with 5 different country offices, 80 staff and more than 5000 hours of content, all while raising $20 million for the business in their first year.

Andre has been the keynote speaker at, amongst others, AfricaCom; the Consumer Goods Council of SA; eCommerce Africa Confex (for three years); Retail World Africa and he was the headline speaker at Google’s Start-Up Grind in 2015. He is still remembered for his ‘It Takes 15 Years To Become An Overnight Success‘ at NetProphet;

In 2017 he headlined the nationwide launch of the online legal solution across 5 cities and two years later, he was awarded the ‘Most Innovative Business Leader In South Africa’ award by Global Brands, an international body seeking to commemorate innovative individuals. Later that year, he was contracted by Vodacom to write the strategy for their SuperApp, which now forms part of their business growth plans.

In 2020, he was an integral part of Cape Talk Radio’s ‘Inspiring CEOs’ series.

He currently heads up 2ndBase Inc, a bespoke consultancy that helps and advises both enterprise and fast-growing tech companies how to best understand, enter and grow in the world of digital commerce, mobile, fintech and AI. Clicks, UBU, Vodacom and others count among his clientele.

When he is not aggressively growing businesses and collecting art, he loves extreme sports; he set a Guinness World Record in KiteBoarding in Cape Town in 2016 and crossed the Himalayas on a motorbike in 2017.