An entrepreneur and strategist who founded a youth focused marketing agency, he advises brands and institutions on engaging emerging consumers and talent. His work centres on demographic shifts, social media influence and the purchasing power of younger audiences. By his early twenties he had addressed more than one hundred conferences, industry forums and professional bodies, translating youth behaviour into commercial strategy. His keynote themes include attracting next generation employees, aligning education with labour market demand and positioning brands within digital culture. Event organisers book him for data informed insight into youth markets and practical frameworks for sustainable growth.