Bruce Whitfield is a storyteller.
As a presenter, speaker and author, he interprets the noise at the murky intersection where business, politics and society collide. He has the extraordinary ability to bring clarity and transform the way we see the world. This fresh perspective shines a light on how we can fix the future. Today.
South Africa and its fraught political economy provides a fascinating case study into how it takes a particular brand of GENIUS to not only thrive in a difficult domestic environment, but to take those ideas – and the businesses that deliver them – global. Bruce has spent more than two decades studying the South African business environment and distilling what has made the country’s top entrepreneurs globally competitive. In GENIUS, he tells the stories of some of those extraordinary individuals whose ideas solve problems across the globe.
GENIUS examines what it takes to thrive in an increasingly complex, fast-paced, divisive global environment. These are lessons for anyone looking to succeed anywhere against the odds.
Greatness comes from acting on purpose and there is a new generation of young South Africans solving problems for the future. Learn not only how Pratley beat Armstrong to the moon, but how a former Eskom quantity surveyor capitalized on Britain’s obsession with meerkats to create the UK’s most visible price comparison website, how to take a Mediterranean style food concept to the Mediterranean, and how a device designed to beat diamond smuggling made it from the set of a popular US hospital drama into emergency rooms and pathology labs across America.
Bruce is an award-winning journalist whose daily Money Show each weeknight on 702 and CapeTalk is compulsory listening for anyone who wants to better understand the world of money and business amidst the noise and clutter of a confusing world. He has hosted numerous TV programs, is a Contributing Editor to the Financial Mail and is a foreign correspondent to multiple international news providers.
His bestselling, first book, “The Upside of Down”, focuses on how chaos and uncertainty breed opportunity. Using examples, backed up with the facts, and his signature brand of optimistic realism, he shows how current times are not the most challenging in history but actually a time of incredible opportunity.
Bruce is a well-known broadcaster, best-selling author and sought-after business speaker. He has shared stages and digital platforms with the likes of Bill & Hillary Clinton, Nouriel Roubini Charlize Theron, Lord Mervyn King and hundreds of business and political luminaries and personalities. He is as comfortable on a stage as he is on camera or behind the microphone. He is insatiably curious and constantly builds his understanding of the world in a way that helps him help audiences make sense of it too.