Dion Chang is an innovator, creative thinker, a walking ideas bank and professional cage rattler. He is one of South Africa’s most respected trend analysts and takes the unique view of “trends as business strategy”.

He is a highly sought-after expert in the fields of business innovation and foresight and with a wealth of experience in guiding companies through challenges and fostering growth, he has become a trusted advisor for executives and senior management at top business schools. Dion specialises in conducting Foresight and Innovation Implementation modules that help organisations identify blind spots and develop strategies for success.

As a journalist and media spokesperson, Dion offers a unique perspective on the evolving dynamics between brands, consumers, and communication channels. He has authored trend books, hosted trend discussions, and provided strategic advice on philanthropic initiatives. Dion’s deep passion for understanding youth trends and promoting solution-based innovation is evident in his work, particularly in the Gen Z Immersion Experience where he has spent nine years studying and tracking the behaviors of both local and global Gen Z’ers.

Dion’s commitment to making a positive impact extends beyond his professional endeavours and while his feet remain firmly planted on African soil, he uses a global perspective to gauge the zeitgeist, track ahead-of-the-curve trends to identify shifting business templates. In a world struggling to adapt to a new world order, his trends analysis company  specialises in understanding consumer mindset and identifying unexpected business opportunities within shifting trends, ensuring that global trends have relevance when translated for African, and South African businesses.

He has devised and hosted many trend conferences and published 3 trends books (the last being, “New Urban Tribes of South Africa”). His company currently releases industry specific trend reports every quarter. Apart from being an information source for cross industry trends for many journalists, he also writes columns for City Press, Acumen (a C-suite business quarterly for GIBS) and he has a monthly radio slot on MetroFM while also contributing to eBizRadio, an online podcast portal.

He lectures a “trends as business strategy” module for executives and senior management at various business schools including: UCT’s Graduate School of Business, GIBS and Duke CE. He specialises as a disruption management consultant and is passionate about embedding a culture of innovation into corporate operating systems. He has a deep affiliation for youth trends and subcultures, their impact and influence on our new world order, as well as innovative ideas for greater good.