Professor Binedell’s key area of interest is in the area of strategic leadership with particular focus on strategy in complex environments. He is a frequent public speaker in South Africa and elsewhere, is a visiting lecturer at the Rotterdam School of Management (for the past 18 years) and has been a consultant to companies in South Africa and internationally.

Prof. Binedell is a professor in the area of strategy and leadership at the Gordon Institute of Business Science of the University of Pretoria where he was the founding Dean (2000-2015).

After a career in business, including a period as a general manager, he began a career in academia. He completed his PhD at the University of Washington in Seattle, where he was a Boeing Scholar (1983 – 1986).

In 1998 he was invited to establish a new business school for the University of Pretoria to be based in Johannesburg, South Africa. His mandate was to establish a world class business school that would meet the needs of the 21st century for South African business and business leaders.

In June 2015 the Academy of International Business elected him as global Business Educator of the year.